CASE STUDY

The American Foundation School (TAFS)

Building a Modern Digital Presence for an Established Educational Institution

Industry

Education

Service

Website Development + Social Media

Location

Pakistan

Timeline

2024

Expando developed a modern website for TAFS and supported its social media presence, creating a stronger digital platform for communicating the school’s academic offering, admissions information and institutional identity.

2024

Project Timeline

Website Development

Social Media

Digital Engagement

Education

Industry

Client Overview

The American Foundation School (TAFS)

Industry : Education

Location : Pakistan

Website : tafs.edu.pk

Project Type : Website Development

Timeline : 2024

TAFS is an educational institution in Pakistan. The school’s website presents its academic programmes, campus
information, admissions details and institutional information for prospective students and parents.

TAFS’s website states that the institution was established in 1996 and provides education across multiple levels,
including Junior, Primary, O Levels and A Levels.

the challenge

What the Project Needed

Create a modern professional school website

Present academic programmes clearly

Communicate institutional information

Make admissions information accessible

Create clear campus and contact information

Build a consistent social media presence

Create a digital experience suitable for parents and prospective students

our objectives

Establish a strong and modern online presence for TAFS.

Make academic and institutional information easy to discover.

Provide clear pathways to admission and application information.

Support the school’s communication through social media.

Create a consistent digital identity across website and social platforms.

our strategy

The website was structured around the information needs of prospective students, parents and the wider school community.

Structure

Organise academic, campus, admissions and institutional information into clear sections.

Inform

Present programmes and important school information in a simple, accessible format.

Guide

Create clear pathways from discovering TAFS to exploring programmes and admissions.

Engage

Connect the website with social media to support ongoing school communication.

Build

Create a consistent digital experience that strengthens TAFS’s institutional identity.

service delivered

Website Development

Professional website development for TAFS, focused on presenting the school and its academic offering clearly.

Website Information Architecture

Clear organisation of academic programmes, admissions, campus and institutional information.

Social Media

Content planning and communication supporting TAFS’s social media presence and digital engagement.

execution process

Discovery

Understand TAFS’s educational structure, audience and information requirements.

Information Architecture

Organise academic, campus and admissions information into clear sections.

Design

Create a professional and education-focused visual experience.

Develpment

Build and configure the website around the approved structure.

Content Structure

Present programmes, admissions and institutional information clearly.

Social Media

Support consistent communication across social platforms.

Launch & Support

Deliver the website and social media presence as part of the 2024 engagement.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency helped us create a professional digital presence for TAFS. The website presents our academic programmes and admissions information clearly, while effectively representing our school online.