CASE STUDY

Shafi Gluco Chem

Building a Strong Digital Presence for a Food-Ingredient Manufacturer

Industry

Food Ingredients / Manufacturing

Service

Web Dev + Web Maintenance + SEO

Location

Pakistan

Timeline

2023 - 1 Year

Expando partnered with Shafi Gluco Chem to develop a professional digital presence, maintain the website after launch, and strengthen its organic search visibility through SEO.

2023

Project Timeline

Website Development

Website Maintenance

SEO

Organic Search Optimisation

Client Overview

Shafi Gluco Chem (Pvt.) Ltd.

Industry : Food Ingredients / Manufacturing

Location : Pakistan

Website : glucochem.com

Project Type : Web Dev + Web Maintenance + SEO

Timeline : 2023–2024

Shafi Gluco Chem is a Pakistan-based food-ingredient manufacturer specialising in rice- and tapioca-based sweeteners and proteins. Its product portfolio spans syrups, syrup solids, proteins, flours, starches and drink powders. The website presents company information, products, supply-chain information, certifications, distributors, blog content and enquiry/contact pathways.

the challenge

What the Project Needed

Establish a professional digital presence

Present a diverse product portfolio clearly

Create an informative website for business and international audiences

Maintain the website after launch

Improve organic search visibility

Strengthen visibility around relevant product and industry searches

our objectives

Create a professional website representing the business and its capabilities.

Organize company and product information clearly.

Provide ongoing website maintenance and support.

Implement SEO across relevant website and product pages.

Strengthen organic search visibility and discoverability.

our strategy

A focused SEO strategy combining search discovery, keyword targeting, on-page optimisation, content improvement, and ongoing performance monitoring.

Build

Create a professional website for the business.

STRUCTURE

Organize company and product information clearly.

Maintain

Keep the website updated and supported.

Optimize

Improve SEO across key website pages.

Monitor

Strengthen organic visibility and search discovery.

service delivered

Website Development

Professional website development tailored to the business and products.

Website Maintenance

Ongoing website support, updates and maintenance after launch.

SEO

Organic search optimisation focused on improving online visibility.

Product & Content Structure

Clear organisation of company, product and information content.

Technical Optimisation

Website improvements supporting usability, functionality and search access.

execution process

Website Planning

Understand the business, services and digital requirements.

Website Development

Design and develop the Driver Medical Test website.

Website Launch

Deploy the website and establish the client’s online presence.

Maintenance & Support

Continue website maintenance and technical support.

SEO Implementation

Begin SEO around June/July 2024.

Ongoing Optimisation

Continue SEO and monitor organic search performance.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.