CASE STUDY

Fitness Depot

SEO & Search Visibility Growth for a Fitness Equipment Ecommerce Brand

Industry

Fitness Equipment / Ecommerce

Service

SEO + AEO + Website

Location

Pakistan

Timeline

Ongoing - Since Website Launch

Expando manages the ongoing SEO, AEO, and website development strategy for Fitness Depot, helping strengthen organic search visibility, improve commercial keyword rankings, enhance website performance and user experience, and expand the brand’s presence across AI-powered search experiences.

+53%

Organic Traffic

7.2K → 11K monthly sessions

+114%

Search Impressions

125K → 268K monthly

7.8 Places

Average Position Gained

12.1 → 4.3

Top 3

Commercial Rankings

Core category terms, #1-3

Client Overview

Fitness Depot

Industry : Fitness Equipment.

Location : Pakistan

Website : fitnessdepot.pk

Project Type : SEO + AEO + Website

Timeline : Ongoing - Since Website Launch

Fitness Depot is a Pakistan-based fitness equipment ecommerce brand. Expando manages its ongoing SEO and AEO efforts, focusing on organic search visibility, commercial keyword performance, and visibility across emerging AI-powered search experiences.

the challenge

What Wasn't Working?

Strengthen organic search visibility

Increase organic traffic

Improve search rankings for commercial and category terms

Increase search impressions

Achieve stronger Top 3 visibility for core commercial terms

Expand visibility across AI-powered search experiences

our objectives

Grow Organic Traffic – Increase relevant users reaching Fitness Depot through organic search.

Improve Search Rankings -Strengthen rankings for important commercial and category search terms.

Increase Search Visibility- Grow brand visibility and impressions across Google search.

Strengthen Commercial Rankings – Move core commercial/category terms into the Top 3.

Expand AI Visibility – Build and monitor presence across AI-powered search and answer experiences.

our strategy

We created a data-driven digital growth strategy focused on measurable results.

Discover

Search & Keyword Analysis

Plan

SEO & Content Strategy

Build

SEO Implementation

Optimize

Search Performance

Grow

SEO + AI Visibility

service delivered

SEO Strategy

Ongoing organic search optimization focused on improving visibility and relevant search traffic.

Website Development

Develop a user-friendly website optimized for SEO, performance, and a better user experience.

Commercial SEO

Focus on core commercial and category terms to improve ranking positions.

Search Visibility

Improve search impressions and overall organic presence across Google.

AEO

Optimise for answer-oriented search experiences and emerging AI search behaviour.

AI Visibility

Track citations across Google AI Overviews, Google AI Mode, ChatGPT and Gemini.

execution process

Research & Discovery

Analyse search visibility, commercial opportunities and keyword performance.

Website Development

Build and optimize the website for performance, usability, and SEO.

SEO Planning

Develop the SEO strategy around high-value commercial and category opportunities.

SEO Implementation

Apply optimization focused on improving organic search visibility and rankings.

Commercial Optimization

Strengthen visibility for important commercial/category search terms.

Performance Monitoring

Track organic traffic, impressions and average search position through Semrush.

AI Visibility

Monitor brand citations across Google AI Overviews, AI Mode, ChatGPT and Gemini.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.