CASE STUDY
Fitness Depot
SEO & Search Visibility Growth for a Fitness Equipment Ecommerce Brand
Fitness Equipment / Ecommerce
SEO + AEO + Website
Pakistan
Ongoing - Since Website Launch
Expando manages the ongoing SEO, AEO, and website development strategy for Fitness Depot, helping strengthen organic search visibility, improve commercial keyword rankings, enhance website performance and user experience, and expand the brand’s presence across AI-powered search experiences.
Organic Traffic
Search Impressions
Average Position Gained
Commercial Rankings
Client Overview
Fitness Depot
Industry : Fitness Equipment.
Location : Pakistan
Website : fitnessdepot.pk
Project Type : SEO + AEO + Website
Timeline : Ongoing
Fitness Depot is a Pakistan-based fitness equipment ecommerce brand. Expando manages its ongoing SEO and AEO efforts, focusing on organic search visibility, commercial keyword performance, and visibility across emerging AI-powered search experiences.
the challenge
What Wasn't Working?
our objectives
our strategy
We created a data-driven digital growth strategy focused on measurable results.
Discover
Plan
Build
Optimize
Grow
service delivered
SEO Strategy
Ongoing organic search optimization focused on improving visibility and relevant search traffic.
Website Development
Develop a user-friendly website optimized for SEO, performance, and a better user experience.
Commercial SEO
Focus on core commercial and category terms to improve ranking positions.
Search Visibility
Improve search impressions and overall organic presence across Google.
AEO
Optimise for answer-oriented search experiences and emerging AI search behaviour.
AI Visibility
Track citations across Google AI Overviews, Google AI Mode, ChatGPT and Gemini.
execution process
Research & Discovery
Website Development
SEO Planning
SEO Implementation
Commercial Optimization
Performance Monitoring
AI Visibility
THE RESULTS / KPIs
TOOLS & TECHNOLOGIES
client testimonial
Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.