— Performance Marketing
Profit-first
paid media.
Meta, Google, and TikTok advertising managed by people who treat every rupee of ad spend as if it were their own money. ROAS you can bank on.
4.1×
Blended ROAS achieved
42%
CPA reduction for clients
4.1×
Blended ROAS achieved
42%
CPA reduction for clients
$4M+
Total ad spend managed
4.9★
Average client rating from 47 reviews
Service overview
Performance
Marketing
from Expando
4.1×
Blended ROAS
42%
CPA reduction
$4M+
Ad spend managed
3
Platforms: Meta / Google / TikTok
There’s a difference between agencies that run ads and agencies that manage paid media like a business investment. We’re the second type. Every campaign structure, every creative test, every bid adjustment is made with one question in mind: does this improve profit, not just volume? It’s a harder standard to meet. It’s the only one worth meeting.
Expando’s performance marketing team manages paid advertising for brands across Pakistan, UAE, UK and USA. From Meta Ads in Karachi to Google Shopping in Dubai and TikTok campaigns for UK DTC brands we’ve managed over $4M in combined ad spend with an average blended ROAS of 4.1×.
What’s included in every engagement
- Campaign architecture full-funnel structure, audience segmentation, bidding strategy
- Meta Ads (Facebook & Instagram) prospecting, retargeting, Advantage+ campaigns, creative testing
- Google Ads Search, Shopping, Performance Max, YouTube, Display
- TikTok Ads creative-led paid social with UGC-style ad production
- Creative strategy ad concept, copy, and production direction for static, video & carousel formats
- Conversion tracking setup GA4, Meta Pixel, server-side events, and offline conversion imports
- Budget allocation across channels based on blended ROAS and profit contribution
- Weekly ROAS report with spend breakdown, cost-per-lead, cost-per-acquisition, and profit analysis
The biggest mistake brands make in paid media is optimising for the metric that looks best in a report rather than the metric that matters to the business. We start every engagement by connecting ads to actual revenue not leads, not clicks, not impressions. If we can’t measure the connection between ad spend and profit, we fix the tracking before we touch the campaigns.
How we work
Strategy first. Ship every fortnight.
Audit
01
Account & data audit
We audit existing campaigns, tracking setup, creative library, and audience structure. We identify what’s wasting spend before recommending a single change.
Week 1
BUILD
02
Campaign architecture
New campaign structure built around your funnel: awareness, consideration, conversion, and retention. Creative brief written. Tracking verified.
Week 2
launch
03
Live with daily monitoring
Campaigns go live. Daily monitoring for the first two weeks. Weekly creative tests running from week one. First performance review at day 14.
Week 3 +
scale
04
Double what works, kill what doesn't
Month-three review: kill underperforming ad sets, scale winning audiences and creatives, introduce new creative angles. Compound profit, not just spend.
Month 3+
- Client words
Proof, not promises.
- FAQ
Questions Answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
What's the minimum ad spend to work with you?
We typically require a minimum monthly ad spend of PKR 200,000 (approx. $700 USD) to run meaningful tests and optimise effectively. Below that threshold, the data is too sparse to make good decisions. We’ll be upfront if your budget isn’t sufficient for the goals you have.
Which platforms do you run ads on?
Meta (Facebook & Instagram), Google (Search, Shopping, Performance Max, YouTube, Display), and TikTok. We recommend platforms based on where your audience actually spends time and converts not where they’re cheapest to reach.
Do you create the ad creative, or do we supply it?
We provide creative strategy and direction as part of every engagement. For production, we can either work with your existing assets, brief a creative team, or produce UGC-style content ourselves. We’ll recommend the right approach based on your product and audience.
How long before we see results?
The first two weeks are setup and baseline establishment. Weeks 3–6 are active optimisation expect CPA to improve significantly in this window. By month three, you should have a clear picture of which audiences and creatives are driving profitable returns.
Can you work with a brand new ad account with no history?
Yes. Starting from scratch requires a slightly longer learning phase (3–4 weeks vs 1–2 for established accounts), but we have strong processes for cold-start campaigns including structured testing, broad audience seeding, and aggressive creative rotation.
How do you report on campaign performance?
Weekly performance report with spend, impressions, clicks, CPM, CPC, ROAS, cost-per-lead, and cost-per-acquisition by campaign, ad set, and creative. Monthly strategy call. Live dashboard available 24/7.
- Get Started
Let's build a ROAS machine.
Tell us your current ad spend, target ROAS, and main product or service. We’ll show you exactly what we’d change and why before you commit to anything.
- Free paid media audit for existing accounts
- Proposal within 48 hours
- No minimum contract after 90 days
- 4-hour response during business hours