CASE STUDY

Ressichem

Digital Transformation for a Construction Chemicals Brand

Industry

Construction Chemicals

Service

GEO + AEO + SEO + WEB DEVELOPMENT

Location

Pakistan

Timeline

Ongoing

We partnered with Ressichem to manage SEO, GEO, AEO, and Web Development – improving organic search visibility, AI visibility, search accessibility, structured data, multi-region signals, indexation integrity, website performance, and AI referral measurement.

+185%

Organic Traffic

in 6 Months

3.2X

Increase in Leads

From Website

+72%

Keyword Rankings

on Google

6 MO

Project Duration

Full Transformation

Client Overview

Ressichem

Industry : Construction Chemicals.

Location : Pakistan

Website : ressichem.com

Project Type : GEO + AEO + SEO + WEB

Timeline : Ongoing

Ressichem is a Pakistan-based manufacturing brand. Expando’s ongoing engagement focuses on SEO, Web Development, GEO, and AEO, improving the brand’s visibility and accessibility across modern search and AI answer engines, while strengthening the technical structure, performance, and usability of its digital catalogue.

the challenge

What Wasn't Working?

Improve SEO visibility and organic search performance across Google and other search engines

Improve visibility across AI-powered search and answer engines.

Make the product catalogue easier for search engines and AI systems to parse reliably

Strengthen multi-region language, localization, and regional SEO signals

Resolve indexation, technical SEO, and website integrity issues at scale

Improve website structure, performance, usability, and development quality

Measure AI-generated referral traffic rather than assuming visibility

our objectives

Increase measurable SEO and AI visibility through organic performance and citation tracking

Improve machine-readable product, service, and FAQ information

Strengthen regional SEO signals with hreflang and localized website structures

Protect indexation integrity and resolve technical SEO conflicts

Improve website architecture, performance, usability, and development quality

Strengthen technical foundations for search engines and AI systems

Create dedicated measurement for AI-assistant and organic referral traffic

our strategy

We created an AI-visibility-focused strategy centered on measurable search and answer-engine performance.

Discover

SEO, AI visibility & technical website audit

Plan

SEO, GEO/AEO & structured-data roadmap

Build

Web development, schema & technical implementation

Optimize

SEO, indexation, performance & technical fixes

Grow

Organic Traffic, AI citations + GA4 referrals

service delivered

AI Citation Tracking

Monthly measurement of brand citations across ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot.

Web Development

Website structure, performance, usability, and development issues improved to create a stronger technical foundation for SEO and AI accessibility.

SEO Performance & Optimization

Ongoing SEO improvements covering technical SEO, on-page optimization, organic visibility, keyword performance, internal linking, and search engine accessibility.

Schema Architecture

Product and FAQ structured data implemented so AI systems can parse the catalogue reliably.

Multi-Region Hreflang

Language and regional signals configured across markets to prevent cannibalisation.

Indexation Integrity

404s, redirect chains, canonical conflicts and duplicate headings resolved at scale.

AI Referral Measurement

AI assistant traffic isolated as its own GA4 channel so visibility is measured, not assumed.

execution process

Audit & Baseline

Review SEO, technical/indexation health, website performance, and current AI/search visibility

AI Visibility Tracking

Establish recurring citation measurement across major AI platforms and search engines.

Structured Data

Implement product and FAQ schema architecture to improve SEO and AI accessibility.

Regional Signals

Configure multi-region hreflang and localized SEO signals to reduce market cannibalisation.

Web Development & Technical Cleanup

Improve website structure, performance, usability, and resolve 404s, redirect chains, canonical conflicts, and duplicate headings.

SEO & Measurement

Optimize ongoing organic search performance, isolate AI-assistant referral traffic in GA4, and continue visibility tracking.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.