CASE STUDY
The Service Expert
Building, Managing & Growing a Digital Services Marketplace
Home & Local Services
Web / Maintenance / SEO / PPC
Pakistan
2022 – 2024
Expando partnered with The Service Expert across its digital ecosystem – from website development and ongoing maintenance to SEO, social media management and paid advertising – supporting the brand through a multi-year digital growth engagement.
Organic Clicks
Search Impressions
Average CTR
Average Position
Client Overview
The Service Expert
Industry : Home & Local Services
Location : Pakistan
Website : theservicexpert.com
Project Type : Web + Maintenance + SEO + PPC
Timeline : 2022–2024
The Service Expert is a Pakistan-based local-services marketplace designed to help customers find and hire professionals for everyday service needs. Its website presents a broad range of home, personal and maintenance services.
The website includes service categories such as electricians, home-appliance repair, men grooming and other local
services, with booking/contact pathways for customers.
the challenge
What the Project Needed
our objectives
our strategy
A focused digital strategy combining website development, ongoing maintenance, SEO, social media, Google Ads and Meta Ads to build visibility, strengthen the brand and support customer acquisition.
Build
Maintain
Optimize
Engage
Acquire
service delivered
Website Development
Custom website development focused on performance, usability and business requirements.
Website Maintenance
Ongoing updates, technical support and maintenance to keep the website secure and reliable.
SEO
Search engine optimisation focused on improving organic visibility, rankings and relevant traffic.
Social Media
Consistent social media management and content strategies to build brand presence and engagement.
Google Ads
Targeted Google Ads campaigns designed to drive qualified traffic, leads and customer acquisition.
Meta Ads
Performance-driven Facebook and Instagram campaigns focused on reach, engagement and conversions.
execution process
Discovery
Website
Maintenance
SEO
Social
Paid Media
Optimization
THE RESULTS / KPIs
TOOLS & TECHNOLOGIES
client testimonial
Expando Digital Agency transformed our online presence with a modern website, strong SEO and effective digital marketing. Our visibility and customer enquiries improved significantly. Their team is professional, responsive and truly results-driven.
AHMED
Managing Director: The Service Expert