CASE STUDY

The Service Expert

Building, Managing & Growing a Digital Services Marketplace

Industry

Home & Local Services

Service

Web / Maintenance / SEO / PPC

Location

Pakistan

Timeline

2022 – 2024

Expando partnered with The Service Expert across its digital ecosystem – from website development and ongoing maintenance to SEO, social media management and paid advertising – supporting the brand through a multi-year digital growth engagement.

75.6K

Organic Clicks

2.35M

Search Impressions

3.2%

Average CTR

7.4

Average Position

Client Overview

The Service Expert

Industry : Home & Local Services

Location : Pakistan

Website : theservicexpert.com

Project Type : Web + Maintenance + SEO + PPC

Timeline : 2022–2024

The Service Expert is a Pakistan-based local-services marketplace designed to help customers find and hire professionals for everyday service needs. Its website presents a broad range of home, personal and maintenance services.

The website includes service categories such as electricians, home-appliance repair, men grooming and other local
services, with booking/contact pathways for customers.

the challenge

What the Project Needed

Build a professional service marketplace website

Create clear service-category pages

Maintain and update the website

Improve organic search visibility

Build social-media presence and engagement

Support customer acquisition through Google Ads

Support paid social acquisition through Meta Ads

our objectives

Establish a professional digital platform for the service marketplace.

Keep the website functional, updated and supported.

mprove visibility across local service searches.

Maintain a consistent social-media presence.

Use Google and Meta advertising to support customer acquisition.

Connect website, SEO, social and paid media into one digital growth approach.

our strategy

A focused digital strategy combining website development, ongoing maintenance, SEO, social media, Google Ads and Meta Ads to build visibility, strengthen the brand and support customer acquisition.

Build

Create a professional website for the business.

Maintain

Keep the website updated, functional and supported.

Optimize

Improve service pages and organic search visibility.

Engage

Build a consistent social media presence and brand engagement.

Acquire

Drive customer acquisition through Google Ads and Meta Ads.

service delivered

Website Development

Custom website development focused on performance, usability and business requirements.

Website Maintenance

Ongoing updates, technical support and maintenance to keep the website secure and reliable.

SEO

Search engine optimisation focused on improving organic visibility, rankings and relevant traffic.

Social Media

Consistent social media management and content strategies to build brand presence and engagement.

Google Ads

Targeted Google Ads campaigns designed to drive qualified traffic, leads and customer acquisition.

Meta Ads

Performance-driven Facebook and Instagram campaigns focused on reach, engagement and conversions.

execution process

Discovery

Understand the marketplace, service categories and customer journey.

Website

Design and develop the digital platform.

Maintenance

Provide ongoing website support and updates.

SEO

Optimise service pages and organic search visibility.

Social

Build consistent social-media communication.

Paid Media

Run and optimise Google Ads and Meta Ads.

Optimization

Use campaign and search data to refine the digital strategy.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency transformed our online presence with a modern website, strong SEO and effective digital marketing. Our visibility and customer enquiries improved significantly. Their team is professional, responsive and truly results-driven.