CASE STUDY

Exploria

Growing Organic Visibility for a Pakistan Travel & Tourism Brand

Industry

Travel & Tourism

Service

SEO

Location

Pakistan

Timeline

2023 – 2024

Expando worked with Exploria to strengthen its organic search visibility across Pakistan travel, tour, trekking and destination-related searches through ongoing SEO optimisation and content-focused search strategy.

42.3K

Organic Clicks

1.26M

Search Impressions

3.3%

Average CTR

7.8

Average Position

Client Overview

Driver Medical Test

Industry : Travel & Tourism

Location : Pakistan

Website : exploria.pk

Project Type : SEO

Timeline : 2023 – 2024

Exploria is a Pakistan-based travel and tour company offering curated tours, trekking experiences, cultural journeys and customised travel experiences across Pakistan. Its website covers destinations including Hunza, Skardu, Kashmir, Naran Kaghan and Swat, alongside trekking and tour packages.

the challenge

What the Project Needed

Increase organic search visibility

Improve rankings across relevant travel and destination searches

Grow qualified organic website visits

Expand search presence across multiple travel topics

Strengthen visibility for high-intent travel searches

Build sustainable organic growth through ongoing SEO

our objectives

Increase the website’s presence in Google search results.

Grow organic clicks from relevant searches.

Improve average search position across targeted queries.

Expand visibility across destinations, tours and travel topics.

Build a stronger and more consistent organic search channel.

our strategy

We created a focused digital strategy covering website development, maintenance, SEO, optimisation, and performance monitoring.

Keyword Research

Identify relevant keywords and target high-value search opportunities.

On-Page SEO

Optimize website pages to improve relevance, rankings, and visibility.

Content Optimisation

Create and refine content to strengthen organic search visibility.

Technical SEO

Improve website structure, performance, and technical search accessibility.

Performance Monitoring

Track search performance and identify opportunities for continued growth.

service delivered

SEO

Organic search optimisation to improve visibility and rankings.

Content Optimisation

Improving travel content around relevant search intent.

execution process

AUDIT & DISCOVERY

Review the website, existing visibility and content opportunities.

KEYWORD RESEARCH

Identify travel and destination search opportunities

ON-PAGE OPTIMISATION

Improve priority pages and search relevance.

CONTENT SEO

Optimize and expand content around travel search intent.

MONITORING

Track Search Console performance and ranking movement.

OPTIMIZATION

Continue refining pages and topics based on performance data.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.