CASE STUDY

Panini House

Social Media Content for a Pakistani Casual Dining Brand

Industry

Food & Beverage / Restaurant

Service

Social Media

Location

Pakistan

Timeline

2018 - 2019

Created engaging social media content for Panini House to showcase its food offerings, promotions, and strengthen its digital brand presence.

Menu Highlights

Core Menu Items

Promotions & Offers

Content Creation

Brand Content

Seasonal Posts

2018 – 2019

Project Timeline

Client Overview

Panini

Industry : Food & Beverage / Restaurant

Location : Pakistan

Project Type : Social Media

Timeline : 2018 - 2019

Panini House is a Pakistan-based casual dining brand. Expando created ongoing social media content showcasing its menu, promotions and offers to strengthen its digital brand presence.

the challenge

What the Project Needed?

Showcase the food menu in a visually engaging way

Promote pricing and limited-time offers effectively on social media

Maintain a consistent, on-brand visual identity across posts

Strengthen overall digital brand presence

our objectives

Menu Showcase – Highlight core menu items through engaging visual content.

Promotions & Offers – Communicate deals and pricing clearly across posts.

Brand Consistency – Maintain a consistent visual identity across all content.

Digital Presence – Strengthen Panini House’s overall social media presence.

our strategy

A structured social media strategy focused on showcasing menu items, promoting offers and pricing, maintaining brand consistency, and strengthening Panini House’s digital presence.

Discover

Menu, Offers & Brand

Plan

Content Calendar Planning

Build

Food Creative Design

Integrate

Social Media Publishing

Deliver

Performance Monitoring

App Features Delivered

Promotional Offers

Deal-focused creatives such as “Make Your Own Deal” bundle promotions, highlighting special offers and meal combinations.

Product Highlights

Menu-item creatives such as Swiss Polo Burger, Arabiata Pasta and Pepperoni Pizza, each with clear pricing.

Seasonal & Themed Posts

Creatives such as Flaming Hot Cheetos Panini and The Meat Fries, styled to match the brand’s bold visual identity.

execution process

Content Planning

Build a monthly content calendar around menu items and offers.

Creative Design

Design food photography-led creatives and offer graphics.

Copywriting

Write on-brand captions and pricing callouts.

Publishing

Schedule and publish content across social channels.

Performance Review

Monitor engagement and refine the content approach.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Panini House strengthen its digital brand presence through ongoing social media content showcasing its menu, promotions, and offers. The content highlighted core menu items, communicated pricing and deals clearly, and maintained a consistent, on-brand visual identity across social channels.