CASE STUDY

Amichi

Social Media Content for a Pakistani Pasta & Pizza Brand

Industry

Food & Beverage / Restaurant

Service

Social Media

Location

Pakistan

Timeline

2018 - 2019

Expando Created engaging social media content for Amichi to showcase its food offerings, promotions, and strengthen its digital brand presence.

Menu Highlights

Signature Dishes

Social Media

Content Creation

Delivery Promotion

Platform Availability

2018 – 2019

Project Timeline

Client Overview

Amichi

Industry : Food & Beverage / Restaurant

Location : Pakistan

Project Type : Social Media

Timeline : 2018 - 2019

Amichi is a Pakistan-based pasta and pizza brand. Expando created ongoing social media content showcasing its menu and delivery availability to strengthen its digital brand presence.

the challenge

What the Project Needed?

Showcase the food menu in a visually engaging way

Promote delivery-platform availability to drive orders

Maintain a consistent, on-brand visual identity across posts

Strengthen overall digital brand presence

our objectives

Menu Showcase – Highlight signature dishes through engaging visual content.

Delivery Awareness – Promote availability on delivery platforms.

Brand Consistency – Maintain a consistent visual identity across all content.

Digital Presence – Strengthen Amichi’s overall social media presence.

our strategy

A structured social media strategy focused on showcasing Amichi’s menu, promoting delivery availability, maintaining brand consistency, and strengthening its digital presence.

Discover

Menu & Brand Review

Plan

Content Calendar Planning

Build

Food Creative Design

Integrate

Social Media Publishing

Deliver

Performance Monitoring

App Features Delivered

Product Highlights

Dish-focused creatives such as Penne Arrabiata Pasta, Alfredo Pasta and Steak N Cheese Pizza.

Delivery Availability

“Amichi – All The Way” creatives promoting availability on delivery platforms.

Brand Campaign Creatives

Consistent brand-led visuals reinforcing Amichi’s identity across product and promotional posts.

execution process

Content Planning

Build a monthly content calendar around menu items and delivery promotion.

Creative Design

Design food photography-led creatives and delivery-availability graphics.

Copywriting

Write on-brand captions for product and delivery posts.

Publishing

Schedule and publish content across social channels.

Performance Review

Monitor engagement and refine the content approach.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Amichi strengthen its digital brand presence through engaging social media content showcasing its menu, delivery availability, and brand campaigns. The content made its food offerings more visually engaging while promoting delivery platforms and maintaining a consistent, on-brand identity across social channels