CASE STUDY

Amber Prime

Brand Identity & Social Media for a Real Estate Business

Industry

Real Estate

Service

Branding + Social Media

Location

Pakistan

Timeline

2023

Expando Developed the brand identity for Amber Prime and managed its social media content, building a credible presence in the real estate market.

Brand Identity

Real Estate Brand

Brand Guidelines

Consistent Visual

Social Media

Ongoing Content

2023

Project Timeline

Client Overview

Amber Prime

Industry : Real Estate

Location : Pakistan

Project Type : Branding + Social Media

Timeline : 2023

Amber Prime is a Pakistan-based real estate business. Expando developed its brand identity – including logo, visual guidelines and brand collateral – and created ongoing social media content to build a credible, consistent presence.

the challenge

What the Project Needed?

Establish a credible, professional brand identity in the real estate market

Create a consistent visual language across brand and social content

Promote property listings and offerings engagingly on social media

Build brand guidelines ready for consistent future use

Differentiate the business within a competitive real estate market

our objectives

Define the Brand – Develop a professional visual identity for Amber Prime.

Build Brand Guidelines – Create a consistent visual system for ongoing use.

Manage Social Content – Produce engaging, on-brand social media content.

Build Credibility – Position the brand professionally within the real estate market.

our strategy

A focused branding and social media strategy built to establish a professional real estate identity, create a consistent visual system, and maintain an engaging presence across social channels.

Discover

Real Estate Market & Brand Positioning

Design

Logo Concepts & Core Visual Identity

Define

Brand Guidelines & Visual System

Create

Social Media Content Managed

Publish

Consistent Social Presence

Service Delivered

Logo Design

A professional logo developed to represent Amber Prime’s identity in the real estate market.

Brand Guidelines

Colour palette, typography and usage guidelines for consistent brand application.

Brand Collateral

Core brand assets designed to support marketing and property listings.

Social Media Content

Ongoing content creation aligned with the brand identity.

execution process

Discovery & Positioning

Understand the business positioning within the real estate market.

Brand Identity

Develop the logo and core visual identity.

Brand Guidelines

Define colour, typography and brand usage.

Social Content Creation

Produce social media content aligned with the new identity.

Publishing

Maintain a consistent presence across social channels.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Amber Prime establish a professional real estate brand identity through a cohesive logo, visual guidelines, and brand collateral, while also creating ongoing social media content. The work created a consistent visual presence across brand and social channels while supporting property promotion and market positioning.