CASE STUDY

Saya Corp

Brand Identity & Website for a Sports Brand

Industry

Sports

Service

Branding + Website

Location

Pakistan

Timeline

2022 - 2023

Expando Developed a complete brand identity and website for Saya Corp, establishing a strong, consistent presence for the sports brand.

Logo Design

Distinct Brand Identity

Brand Guidelines

Colour, Typography

Brand Collateral

Marketing Assets

2022 – 2023

Project Timeline

Client Overview

Saya Corp

Industry : Sports

Location : Pakistan

Project Type : Branding + Website

Timeline : 2022 - 2023

Saya Corp is a Pakistan-based sports brand. Expando developed its brand identity – including logo, visual guidelines and brand collateral – and built its website to support a consistent presence across digital and print touchpoints.

the challenge

What the Project Needed?

Establish a distinct brand identity for a sports-focused business

Create a consistent visual language across all brand touchpoints

Build a website that reflects the brand’s identity and supports its digital presence

Ensure brand guidelines are ready for consistent future use

our objectives

Define the Brand – Develop a distinct visual identity for Saya Corp.

Build Brand Guidelines – Create a consistent visual system for ongoing use.

Develop the Website – Build a website aligned with the new brand identity.

Ensure Consistency – Apply the brand identity consistently across all touchpoints.

our strategy

A focused branding and website strategy built to establish a strong sports identity, create a consistent visual system, and extend the brand across digital touchpoints.

Discover

Sports Category & Brand Positioning

Design

Logo Concepts & Core Visual Identity

Define

Brand Guidelines & Visual System

Build

Website Design & Development

Deliver

Brand Assets & Website Launch

Service Delivered

Logo Design

A distinct logo developed to represent Saya Corp’s identity in the sports category.

Brand Guidelines

Colour palette, typography and usage guidelines for consistent brand application.

Brand Collateral

Core brand assets designed to support marketing and communications.

Website Development

A website built to reflect the new brand identity.

execution process

Discovery

Understand the brand, audience and category positioning.

Logo & Identity Design

Develop logo concepts and the core visual identity.

Brand Guidelines

Document colour, typography and usage rules.

Website Design & Development

Design and build the website around the new identity.

Delivery

Finalise and hand over brand assets and the live website.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Saya Corp establish a strong sports brand identity through a cohesive logo, visual guidelines, and brand collateral, while also developing its website to reflect the new identity. The work created a consistent brand presence across digital and print touchpoints.