CASE STUDY

Unilever Pakistan

Data Research for a Leading Global FMCG Company

Industry

FMCG / Consumer Goods

Service

Data Research

Location

Pakistan

Timeline

2024

Expando Conducted data research work for Unilever Pakistan in 2024 (specific scope to be confirmed and approved before publication).

unilever-pakistan
Data Research

Research & Analysis

FMCG

Consumer Goods

Pakistan

Local Market

2024

Project Timeline

01

Client Overview

Unilever Pakistan

Industry : FMCG / Consumer Goods

Location : Pakistan

Website : unilever.pk

Project Type : Data Research

Timeline : 2024

Unilever Pakistan is the Pakistan arm of the global FMCG company Unilever. Expando conducted a data research engagement for Unilever in 2024. Given the sensitivity of naming a client at this scale, the specific scope and deliverables should be confirmed and approved before any public description is finalised.

02

the challenge

What the Project Needed

Deliver research work to the standard expected by a major global FMCG client
Handle data research requirements accurately and confidentially
Meet the client’s scope and timeline expectations
03

our objectives

Deliver Data Research – Complete the research engagement to the client’s specification.
Maintain Confidentiality – Handle all client data appropriately throughout.
Meet Client Standards – Deliver work to the standard expected by a major global brand.
04

our strategy

A focused data research strategy built around understanding the research brief, conducting the required research, validating findings, and delivering the completed output.

Discover

Research Brief & Requirements

Research

Data Research & Analysis

Review

Findings Validation

Deliver

Completed Research Output
05

service delivered

Data Research

A data research engagement delivered for Unilever Pakistan (specific scope to be confirmed with the account team before publishing).

06

execution process

01

Research Brief

Understand the specific research requirements and scope.
02

Data Research

Conduct the required data research engagement.
03

Findings Review

Validate the research findings before delivery.
04

Final Delivery

Hand over the completed research output.
07

THE RESULTS / KPIs

08

TOOLS & TECHNOLOGIES

data-base
data-research
google-analytics
rank-math-logo
09

client testimonial

Expando conducted a data research engagement for Unilever Pakistan in 2024, following a structured process focused on understanding the research requirements, conducting the required analysis, validating findings, and delivering the completed output.

Un Pak

Managing Director: Unilever Pakistan

10

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