CASE STUDY

IBA Karachi

Branding for Pakistan’s Oldest Business School

Industry

Education

Service

Branding

Location

Pakistan

Timeline

2024

Expando Delivered branding work for the Institute of Business Administration, Karachi – Pakistan’s oldest business school and one of its most recognised academic institutions.

Branding

Established Visual

Higher Education

Academic Institution

Since 1955

Long-Standing

2024

Project Timeline

Client Overview

IBA Karachi

Industry : Education

Location : Pakistan

iba.edu.pk

Project Type : Branding

Timeline : 2024

The Institute of Business Administration (IBA) Karachi was established in 1955 and is the oldest business school outside North America. Expando delivered branding work for the institution, applying its visual identity across the relevant touchpoints.

the challenge

What the Project Needed?

Work within the visual standards of a prestigious, long-established institution

Maintain consistency with an existing, widely recognised brand identity

Deliver design work appropriate to a leading academic institution

Ensure all output meets the institution’s approval standards

our objectives

Deliver Branding Work – Produce design work aligned with IBA’s established identity.

Maintain Consistency – Apply the institution’s visual standards accurately.

Meet Institutional Standards – Deliver work appropriate to a leading academic institution.

our strategy

A focused branding strategy built to work within IBA Karachi’s established visual identity, maintain brand consistency, meet institutional standards, and deliver approved design assets.

Discover

Existing Brand & Requirements

Design

Brand-Aligned Design Work

Review

Institutional Approval Process

Deliver

Approved Brand and Assets

Service Delivered

Branding

Design work delivered in line with IBA Karachi’s established visual identity.

execution process

Brand Review

Review IBA Karachi’s existing brand standards and requirements.

Design Development

Develop design work consistent with the established visual identity.

Institutional Review

Route the work through the institution’s approval process.

Final Delivery

Finalise and hand over approved brand assets.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando delivered branding work for IBA Karachi, working within the institution’s established visual identity and standards. The project focused on maintaining consistency, meeting institutional requirements, and delivering design work appropriate to a leading academic institution.