CASE STUDY

Rosh Gallery

Shopify Store for a Pakistani Fashion & Apparel Brand

Industry

Fashion / Apparel Ecommerce

Service

Shopify Store

Location

Pakistan

Timeline

2024

Expando Built the Shopify store for Rosh Gallery, a Pakistani fashion brand offering everyday apparel for men and women.

Shopify Store

Website Development

Men & Women

Collections

Active & Lounge

Ecommerce

Sale & Clearance

Client Overview

Rosh Gallery

Industry : Fashion / Apparel Ecommerce

Location : Pakistan

Website : roshgallery.pk

Project Type : Shopify Store

Timeline : 2024

Rosh Gallery is a Pakistan-based fashion and apparel brand offering t-shirts, matching sets, hoodies, trousers and accessories for men and women. Expando built the Shopify store supporting its full catalogue with nationwide delivery.

the challenge

What Needed to Improve?

Build a Shopify store supporting a broad men’s and women’s apparel catalogue

Organise a wide range of garment types into clear, browsable navigation

Support seasonal collections and ongoing promotional pricing

Communicate delivery timelines and free-delivery thresholds clearly

Handle a high volume of individual product listings

our objectives

Build the Store – Launch a complete, conversion-ready Shopify store.

Structure the Catalogue – Organise Men’s and Women’s ranges into clear category trees.

Support Collections – Enable seasonal and category-specific collection pages.

Enable Promotions – Support sale pricing and clearance merchandising.

Build Trust – Communicate delivery timelines and returns policy clearly.

our strategy

A structured Shopify strategy focused on organising the product catalogue, simplifying navigation, supporting seasonal collections, and creating a smooth shopping experience.

Discover

Product Range & Customer Journey

Plan

Navigation & Collection Structure

Build

Shopify Store & Checkout

Merchandise

Collections & Promotional

Launch

Finalise & Publish Live Store

service delivered

Shopify Website Development

A complete Shopify store covering homepage, category, collection and product pages, and checkout.

Category Architecture

Men’s and Women’s ranges structured across t-shirts, matching sets, hoodies, trousers, jeans and more.

Collection Landing Pages

Dedicated pages for Summer Collection, Oversized T-Shirts, Turtle Necks and other categories.

Promotional Merchandising

Sale and clearance collection structures supporting tiered discounting.

execution process

Discovery & Planning

Review the product range, collection structure and customer journey.

Navigation Structure

Map Men, Women, Accessories and collection-based navigation.

Shopify Development

Build the store from homepage through product pages and checkout.

Collection & Merchandising

Set up collection pages, sale and clearance structures.

Testing & Launch

Finalise the store and prepare the live ecommerce experience.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Rosh Gallery build a complete Shopify store for its men’s and women’s apparel catalogue. The store organised products into clear categories and collections while supporting seasonal promotions, sale pricing, and a smooth shopping experience with clear delivery and returns information.