CASE STUDY
Muscle Solution
Shopify Store for an Activewear & Loungewear Brand
Activewear / Apparel Ecommerce
Shopify Store
United States
2024
Expando Built the Shopify store for Muscle Solution, an activewear brand and community built around inspiring and being inspired by others.
Website Development
Men & Women
Active & Lounge
Sale & Clearance
Client Overview
Muscle Solution
Industry : Activewear / Apparel Ecommerce
Location : United States
Website : musclesolution.net
Project Type : Shopify Store
Timeline : 2024
Muscle Solution is a US-based activewear brand – and, in the brand’s own words, a community of individuals who want to inspire and be inspired. Expando built the Shopify store supporting its full men’s, women’s and accessories ranges across multiple seasonal collections.
the challenge
What Needed to Improve?
our objectives
our strategy
A structured Shopify strategy focused on organising the product catalogue, simplifying navigation, supporting seasonal collections, and creating a smooth shopping experience.
Discover
Plan
Build
Merchandise
Launch
service delivered
Shopify Website Development
A complete Shopify store covering homepage, category, collection and product pages, and checkout.
Category Architecture
Men’s and Women’s ranges structured into Tops and Bottoms, with sub-categories for each garment type.
Collection Landing Pages
Dedicated pages for named collections across the Active and Lounge ranges.
Promotional Merchandising
Sale and clearance collection structures supporting tiered discounting.
execution process
Discovery & Planning
Navigation Structure
Shopify Development
Collection & Merchandising
Testing & Launch
THE RESULTS / KPIs
TOOLS & TECHNOLOGIES
client testimonial
Expando helped Muscle Solution build a complete Shopify store with clear product categories, dedicated collection pages, and promotional merchandising. The store created a smooth browsing experience across its activewear and loungewear ranges while supporting seasonal collections, sales, and clearance offers.
Martik Safarian
Managing Director: Muscle Solution