CASE STUDY

Hunger Melts

Brand Identity for a Food & Beverage Brand

Industry

Food & Beverage

Service

Branding

Location

Pakistan

Timeline

2022

Expando Developed an appetising, consistent brand identity for Hunger Melts, establishing a strong presence for the food brand.

Logo Design

Distinct Brand Identity

Brand Guidelines

Colour, Typography

Brand Collateral

Marketing Assets

2022

Project Timeline

Client Overview

Hunger Melts

Industry : Food & Beverage

Location : Pakistan

Project Type : Branding

Timeline : 2022

Hunger Melts is a Pakistan-based food and beverage brand. Expando developed its brand identity – including logo, visual guidelines and brand collateral – to establish a strong, consistent presence.

the challenge

What the Project Needed?

Establish an appetising, memorable brand identity for a food business

Create a consistent visual language across packaging and marketing materials

Build brand guidelines ready for consistent future use

Differentiate the business within a competitive food & beverage market

our objectives

Define the Brand – Develop a distinct, appetising visual identity for Hunger Melts.

Build Brand Guidelines – Create a consistent visual system for ongoing use.

Support Marketing – Deliver brand collateral ready for marketing and packaging use.

Build Recognition – Position the brand clearly within the food & beverage market.

our strategy

A focused branding strategy built to create a memorable food identity, establish a consistent visual system, and prepare brand assets for marketing use.

Discover

Food Category & Brand Positioning

Design

Logo Concepts & Core Visual Identity

Define

Brand Guidelines & Visual System

Deliver

Marketing & Packaging Assets

Service Delivered

Logo Design

An appetising, memorable logo developed to represent Hunger Melts’ identity.

Brand Guidelines

Colour palette, typography and usage guidelines for consistent brand application.

Brand Collateral

Core brand assets designed to support marketing and packaging.

execution process

Discovery

Understand the brand, audience and category positioning.

Logo & Identity Design

Develop logo concepts and the core visual identity.

Brand Guidelines

Document colour, typography and usage rules.

Collateral Design

Design core brand assets for marketing and packaging use.

Delivery

Finalise and hand over the complete brand identity.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Hunger Melts establish a memorable and appetising brand identity through a cohesive logo, visual guidelines, and brand collateral. The branding created a consistent visual language across packaging and marketing materials while giving the food and beverage brand a clear and recognisable presence.