CASE STUDY

Ghani Royals

Brand Identity for a Sports Brand

Industry

Sports

Service

Branding

Location

Pakistan

Timeline

2022

Expando Developed a distinct brand identity for Ghani Royals, establishing a strong, consistent presence for the sports brand.

Logo Design

Distinct Brand Identity

Brand Guidelines

Colour, Typography

Brand Collateral

Marketing Assets

2022

Project Timeline

Client Overview

Ghani Royals

Industry : Sports

Location : Pakistan

Project Type : Branding

Timeline : 2022

Ghani Royals is a Pakistan-based sports brand. Expando developed its brand identity – including logo, visual guidelines and brand collateral – to establish a strong, consistent presence.

the challenge

What the Project Needed?

Establish a distinct brand identity for a sports-focused business

Create a consistent visual language across all brand touchpoints

Build brand guidelines ready for consistent future use

Differentiate the business within a competitive sports category

our objectives

Define the Brand – Develop a distinct visual identity for Ghani Royals.

Build Brand Guidelines – Create a consistent visual system for ongoing use.

Support Marketing – Deliver brand collateral ready for marketing use.

Build Recognition – Position the brand clearly within the sports category.

our strategy

A focused branding strategy built to establish a distinct sports identity, create a consistent visual system, and deliver brand assets ready for marketing use.

Discover

Sports Category & Brand Positioning

Design

Logo Concepts & Core Visual Identity

Define

Brand Guidelines & Visual System

Deliver

Marketing – Ready Brand Assets

Service Delivered

Logo Design

A distinct logo developed to represent Ghani Royals’ identity in the sports category.

Brand Guidelines

Colour palette, typography and usage guidelines for consistent brand application.

Brand Collateral

Core brand assets designed to support marketing and communications.

execution process

Discovery

Understand the brand, audience and category positioning.

Logo & Identity Design

Develop logo concepts and the core visual identity.

Brand Guidelines

Document colour, typography and usage rules.

Collateral Design

Design core brand assets for marketing use.

Delivery

Finalise and hand over the complete brand identity.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Ghani Royals establish a distinct sports brand identity through a cohesive logo, visual guidelines, and brand collateral. The work created a consistent visual language across brand touchpoints and provided a clear, recognizable identity ready for ongoing marketing and communications.