CASE STUDY

TAFS

Social Media & Website for a Leading Pakistani School

Industry

Education / Cambridge International School

Service

Social Media + Web Development

Location

Pakistan

Timeline

2018 - 2019

Created engaging social media content for TAFS to promote school activities, educational programs, and strengthen its digital brand presence.

Education

Industry

Website Development

Social Media

Digital Engagement

2 Years

Project Timeline

Client Overview

TAFS

Industry : Education / Cambridge International School

Location : Pakistan

Project Type : Social Media + Web Development

Timeline : 2018 - 2019

The American Foundation School (TAFS) is a Pakistan-based Cambridge International school. Expando managed ongoing social media content promoting school activities and academic programs, and separately developed the school’s website.

the challenge

What the Project Needed?

Promote school activities and academic programs to parents and students

Communicate assessment schedules and academic milestones clearly

Showcase extracurricular and co-curricular activities

Strengthen the school’s overall digital presence, including its website

our objectives

Activity Promotion – Highlight school events and extracurricular activities.

Academic Communication – Promote assessment schedules and academic milestones.

Brand Consistency – Maintain a consistent visual identity across all content.

Digital Presence – Strengthen TAFS’s presence across social media and its website.

our strategy

A structured social media strategy focused on promoting school activities, communicating academic milestones, maintaining brand consistency, and strengthening TAFS’s digital presence.

Discover

School Calendar Review

Plan

Academic Content Planning

Create

Event Creative Design

Publish

Social Media Publishing

Review

Performance Monitoring

Content Delivered

Assessment Announcements

Creatives such as “Good Luck for Final Semester Assessments” and “Mock Assessments” for Cambridge O Level.

Extracurricular Activities

Creatives promoting activities such as Art Activity for the Junior Cambridge segment.

Academic Competitions

Creatives such as the Elocution Contest for the Senior Cambridge & O+ segment.

Website Development

A dedicated website built for TAFS (scope and features to be confirmed with the account team before publishing).

execution process

Content Planning

Build a content calendar aligned with the school’s academic calendar.

Creative Design

Design event- and program-focused creatives.

Copywriting

Write on-brand captions for academic and activity posts.

Publishing

Schedule and publish content across social channels.

Performance Review

Monitor engagement and refine the content approach.

Website Development

Design and build the TAFS website (scope to be confirmed).

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped TAFS strengthen its digital presence through engaging social media content focused on school activities, academic programs, and important milestones. The content made school communications clearer while showcasing extracurricular activities and maintaining a consistent visual identity across its digital channels.