CASE STUDY

Surrey Air

Google Ads Lead Generation for an Australian AC Repair Service

Industry

Air Conditioning

Service

Google Ads - Lead Generation

Location

Australia

Timeline

2023–2024

Expando managed suburb-targeted Google Ads campaigns for Surrey Air, focused on generating quality AC repair service leads, improving ad performance, and maintaining efficient cost-per-click across its Australian service areas.

157

Total Clicks

3,808

Total Impressions

4.12%

Blended CTR

A$749.45

Total Spend

Client Overview

Surrey Air

Industry : Air Conditioning

Location : Pakistan

Website : surreyairheatingandcooling.com.au

Project Type : Google Ads - Lead Generation

Timeline : 2023–2024

Surrey Air is an Australia-based air conditioning repair service. Expando managed a set of suburb-targeted Google Ads campaigns designed to generate quality service leads across Surrey Air’s service areas.

the challenge

What Needed to Improve?

Generate quality leads for AC repair services across multiple suburbs

Improve click-through performance on service-specific search campaigns

Manage cost-per-click efficiently across a shared daily budget

Maintain consistent lead flow across all target locations

our objectives

Generate Quality Leads – Drive relevant service enquiries through Google Ads.

Improve Click-Through Rate – Strengthen ad relevance across suburb-targeted campaigns.

Manage Cost Efficiently – Keep average cost-per-click low across a shared budget.

Scale Across Locations – Run consistent, suburb-specific campaigns across Surrey Air’s service area.

our strategy

A focused Google Ads strategy combining suburb targeting, campaign structuring, budget management, bid optimisation, and ongoing performance monitoring to generate quality AC repair service leads.

Discover

Service Location Analysis

Plan

Target Campaign Structure

Build

Google Ads Setup

Optimize

Bid Budget Management

Measure

Performance Tracking

service delivered

Google Ads Management

Ongoing setup and management of suburb-targeted search campaigns.

Lead Generation

Campaigns built to drive quality AC repair service enquiries.

Budget Management

A shared daily budget managed across all active campaigns.

Performance Reporting

Clicks, impressions, CTR, average CPC and cost tracked per campaign.

execution process

Campaign Planning

Define target suburbs and service offerings.

Campaign Setup

Build individual suburb-targeted Google Ads campaigns.

Budget Allocation

Apply a shared daily budget across campaigns.

Campaign Launch

Launch all suburb-targeted campaigns.

Bid & Cost Monitoring

Track cost-per-click and adjust for efficiency.

Performance Reporting

Monitor clicks, impressions, CTR and cost.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando managed our Google Ads campaigns with a clear focus on reaching the right suburbs and generating quality AC repair enquiries. Their team handled campaign structure, budget management and ongoing performance tracking professionally and efficiently.