CASE STUDY

Lux Decor Collection

Performance Ads & Lead Generation for a US Home Décor & Bedding Brand

Industry

Home Décor / Bedding Ecommerce

Service

Performance (Meta Ads) WhatsApp Lead Generation

Location

United States

Timeline

Sept 2023 - Dec 2023

Expando managed performance-driven Meta Ads campaigns for Lux Decor Collection, using WhatsApp messaging conversions to drive quality traffic and generate leads across seasonal sales and catalogue promotions.

192

Messaging Conversations

Active Campaigns

$10 – $50

Daily Budget Range

Sept–Dec 2023

Campaign Period

Client Overview

Lux Decor Collection

Industry : Home Décor / Bedding Ecommerce

Location : United States

Website : luxdecorcollection.com

Project Type : Performance Ads (Meta Ads) - Lead Generation

Timeline : Sept 2023 - Dec 2023

Lux Decor Collection is a US-based online bedding and home décor retailer. Expando managed a series of Meta Ads lead-generation campaigns, using WhatsApp messaging conversions to turn ad spend into direct customer conversations across seasonal sales and catalogue promotions.

the challenge

What Needed to Improve?

Drive qualified traffic to seasonal promotions and offers.

Generate direct customer conversations through targeted campaigns.

Build WhatsApp as a reliable lead generation channel.

Improve conversion efficiency across campaign types.

Optimise budget allocation across different daily spend levels.

our objectives

Increase Messaging Conversations – Drive more qualified WhatsApp conversations from Meta Ads.

Support Seasonal Campaigns – Run targeted ads for clearance sales, blanket promotions and catalogue sales.

Optimize Budget Allocation – Test performance across daily budgets from $10 to $50.

Improve Lead Quality – Use WhatsApp-based conversations to generate direct, actionable leads.

Sustain Performance – Maintain consistent campaign delivery across the promotional calendar.

our strategy

A focused Meta Ads strategy built around targeting, WhatsApp leads, and campaign optimisation.

Discover

Audience & Product

Plan

Seasonal Campaign

Build

WhatsApp Ads

Optimize

Budget & Campaign

Measure

Lead & Campaign

service delivered

Performance Ads (Meta)

Campaign setup and ongoing management across the Meta Ads platform.

WhatsApp Lead Generation

Messaging-conversion campaigns designed to turn ad spend into direct conversations.

Seasonal Campaign Strategy

Sale-specific ad campaigns for clearance, blankets, catalogue and best-seller promotions.

Budget & Bid Optimisation

Highest Volume bidding tested across daily budgets from $10 to $50.

Performance Reporting

Messaging-conversation results tracked and reported at the campaign level.

execution process

Campaign Planning

Define promotions, audiences and campaign objectives.

Audience & Catalogue Mapping

Align ad sets with relevant product categories.

Creative & Messaging Setup

Build ad creative with a WhatsApp messaging objective.

Campaign Launch

Launch seasonal and always-on campaigns.

Budget & Bid Optimisation

Adjust budgets and bidding for performance.

Performance Monitoring

Track and report messaging-conversation results.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped us strengthen our online advertising with targeted Meta campaigns and WhatsApp lead generation. The campaigns generated quality customer conversations, and their team was professional, responsive, and focused on delivering measurable results.