CASE STUDY
Ressichem
Digital Transformation for a Construction Chemicals Brand
Construction Chemicals
GEO + AEO + SEO + WEB DEVELOPMENT
Pakistan
Ongoing
We partnered with Ressichem to manage SEO, GEO, AEO, and Web Development – improving organic search visibility, AI visibility, search accessibility, structured data, multi-region signals, indexation integrity, website performance, and AI referral measurement.
Organic Traffic
Increase in Leads
Keyword Rankings
Project Duration
Client Overview
Ressichem
Industry : Construction Chemicals.
Location : Pakistan
Website : ressichem.com
Project Type : GEO + AEO + SEO + WEB
Timeline : Ongoing
the challenge
What Wasn't Working?
our objectives
our strategy
Discover
Plan
Build
Optimize
Grow
service delivered
AI Citation Tracking
Monthly measurement of brand citations across ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini and Copilot.
Web Development
Website structure, performance, usability, and development issues improved to create a stronger technical foundation for SEO and AI accessibility.
SEO Performance & Optimization
Ongoing SEO improvements covering technical SEO, on-page optimization, organic visibility, keyword performance, internal linking, and search engine accessibility.
Schema Architecture
Product and FAQ structured data implemented so AI systems can parse the catalogue reliably.
Multi-Region Hreflang
Language and regional signals configured across markets to prevent cannibalisation.
Indexation Integrity
404s, redirect chains, canonical conflicts and duplicate headings resolved at scale.
AI Referral Measurement
AI assistant traffic isolated as its own GA4 channel so visibility is measured, not assumed.
execution process
Audit & Baseline
AI Visibility Tracking
Structured Data
Regional Signals
Web Development & Technical Cleanup
SEO & Measurement
THE RESULTS / KPIs
TOOLS & TECHNOLOGIES
client testimonial
Expando Digital Agency transformed our online presence completely. The new website looks modern, loads incredibly fast, and the increase in leads has been phenomena. Their team is professional, responsive and truly results-driven.
