A UAE fashion label with a loyal community and a broken conversion funnel. We rebuilt the entire commercial engine storefront, CRO, subscriptions, and paid acquisition and turned stagnant revenue into compounding growth.
The problem wasn’t brand or product. The problem was commercial architecture. Their conversion rate was 0.8%. Their average order value had never broken $84. They had zero repeat purchase mechanism every customer was effectively a one time transaction.
Every AED spent on Meta ads was buying a customer who bought once and left. The funnel was leaking at every step from landing page to PDP, from add-to-cart to checkout, from first purchase to second.
We started with a forensic audit — heatmaps, session recordings, checkout drop-off analytics, and a competitor teardown. We found five specific friction points costing them revenue at every step of the funnel.
Sprint one: Rebuilt the Shopify theme from scratch on a performance-first stack. New PDP layout based on audit findings. Trust signals added at checkout. Page load time reduced from 4.2s to 1.1s. Immediately added 0.4% to conversion rate.
Sprint two: Launched a tiered subscription programme. Customers could subscribe to their two top SKUs and save 15%. First month saw 22% subscription attach rate. Every subscriber became a guaranteed repeat customer.
Sprint three: Rebuilt the Meta ad account from the ground up. New campaign structure, audience segmentation by LTV cohort, and a creative testing framework that shipped 4 new creatives per week. ROAS went from 1.4× to 3.8× in eight weeks.
