+240%
Engagement increase (IBA Karachi)
3
Platforms managed simultaneously
+240%
Engagement increase (IBA Karachi)
3
Platforms managed simultaneously
30+
Brands managed
4.9★
Average client rating from 47 reviews
Service overview
Social Media
Management
from Expando
+240%
4
Platforms covered
30+
Accounts managed
10yr
Experience
Social media management is one of the most misunderstood services in digital marketing. The value isn’t in the posting it’s in the strategy behind what gets posted, the consistency with which it’s executed, and the way the content is designed to serve the business goal, not the algorithm. We build social media programmes that grow brand equity and generate real commercial signals.
Expando’s social media team manages Instagram, LinkedIn, Facebook, and TikTok for brands across Pakistan, UAE, and internationally. We’ve managed accounts for educational institutions, DTC brands, B2B companies, and retail groups, growing engagement, building audiences, and driving measurable brand lift.
What’s included in every engagement
- Social media strategy platform selection, content pillars, tone of voice, and 90-day editorial calendar
- Content creation graphic design, copywriting, short-form video scripting, carousel design
- Video production direction reels scripts, UGC-style content briefs, talking head scripts
- Community management comment replies, DMs, brand mentions monitoring
- Instagram, LinkedIn, Facebook, and TikTok covered in a single retainer
- Paid social amplification boosting top-performing content with a small media budget
- Monthly analytics report reach, engagement, follower growth, link clicks, story views
- Monthly strategy review content performance analysis and next month planning
The brands that win on social media are not the ones that post the most they’re the ones that post with the most strategic consistency. One strong post per day beats four mediocre posts. A clear brand voice beats trend-chasing. A content calendar built around business objectives beats one built around national awareness days. These principles sound obvious but are almost never applied consistently without a dedicated team behind them.
- How we work
Strategy first. Ship every fortnight.
Strategy
01
Platform audit & 90-day plan
We audit your existing social presence, analyse competitors, define content pillars, establish brand voice, and present a 90-day content strategy for approval before anything goes live.
Week 1
Setup
02
Templates & workflow approval
Branded content templates designed in your visual identity. Approval workflow established. Content calendar built for month one. First batch of content created and submitted for review.
Week 2
Execute
03
Weekly creation & publishing
Weekly content batch delivered for approval each Monday. Community management running daily. Real-time reporting dashboard live from day one.
Month +1
Optimze
04
Monthly review & iteration
Monthly analytics review: top performers, audience growth, engagement trends. Content strategy adjusted based on what’s working. New formats tested quarterly.
Monthly
-Client words
Proof, not promises.
- FAQ
Questions Answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
Which platforms do you manage?
Instagram, LinkedIn, Facebook, and TikTok. Most clients run 2–3 platforms simultaneously. We recommend platforms based on where your audience actually is, not where it’s easiest for us to create content.
Do you create the content, or do we supply it?
We create everything graphics, copy, video scripts, and carousel designs. You supply brand assets, product images, and any campaign-specific photography. We handle the rest, including the brief-to-approval workflow.
How many posts per week?
Typically 4–5 posts per week per platform, with daily Stories where relevant. Volume is calibrated to what the strategy requires not to hit an arbitrary number.
Can you run paid social alongside organic?
Yes. Paid social amplification is available as an add-on or as part of our Performance Marketing retainer. Organic and paid work much better when managed together the organic content informs the paid creative, and paid data informs the organic strategy.
What's the approval process for content?
Content is submitted for client review every Monday for the following week. You have 48 hours to approve or request changes. We use a simple shared Notion or Google Doc workflow no complex platforms required.
- Get Started
Let's grow your social presence.
Tell us your platforms, your goals, and what’s not working currently. We’ll audit your accounts and propose a strategy before you commit to anything.
- Free social media audit included
- Proposal within 48 hours
- All content created in-house
- Monthly strategy reviews