last a decade.
40+
Manual marketing hours
3–6
40+
Brand systems built
3–6
Weeks to completion
100%
Source files delivered
4.9★
Average client rating from 47 reviews
Service overview
Brand Systems
from Expando
40+
3–6 wks
Typical timeline
100%
Source files
Strategy first
Always
Brand design that starts with visual inspiration almost always produces something that looks good in the portfolio and falls apart in use. We start with positioning: what does this brand stand for, who is it for, and what does it need to communicate in the three seconds a customer spends deciding whether to trust it? The visual work follows the strategy, not the other way around.
Expando’s brand design team has built brand systems for 40+ companies across Pakistan, UAE, UK and internationally. From startups building their first identity to established businesses rebranding for growth we deliver strategy, identity, and guidelines that your whole team can use without calling a designer for every decision.
What’s included in every engagement
- Brand strategy positioning statement, brand personality, tone of voice, messaging hierarchy
- Logo design primary mark, secondary marks, monogram, icon, and favicon variants
- Colour system primary, secondary, functional, neutral, and dark-mode palettes with usage rules
- Typography typeface selection, scale system, pairing rationale, and usage guidelines
- Brand guidelines 40–80 page PDF document with all usage rules, DOs and DON'Ts, examples
- Figma source files all assets organised and production-ready, with component library
- Social media template suite Stories, Reels covers, feed posts, LinkedIn banners
- Print & digital assets business cards, letterhead, email signature, presentation template, banner ads
A logo is not a brand. A Canva template is not a brand system. A brand is the sum of every impression your business makes in an ad, in a conversation, on packaging, on a website, in an email footer. A great brand system gives everyone in your organisation the tools to create those impressions consistently, without a designer involved in every decision. That’s the deliverable we’re building toward.
How we work
Strategy first. Ship every fortnight.
Discover
01
Brand strategy workshop
We run a 90-minute workshop to map your positioning, competitors, audience, and brand personality. This single session determines all the visual and verbal decisions that follow.
Week 1
Define
02
Positioning & messaging brief
Written brand strategy document: positioning statement, personality attributes, tone of voice, key messages, and a visual direction moodboard. Approved before design begins.
Week 1-2
Design
03
Identity development
Logo concepts presented in three distinct directions. Client selects direction for refinement. Full colour, typography, and design system built. Assets delivered in all formats.
weeek 2-4
Deliver
04
Guidelines & handover
Complete brand guidelines document and Figma source files delivered. Walkthrough session with your team. Two rounds of revisions included.
Week 5-6
Client words
Proof, not promises.
FAQ
Questions Answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
Do we need a brand strategy workshop, or can we just get a logo?
We don’t offer logo-only work. Not because we can’t produce a logo because a logo without strategy produces a visual that may look fine but doesn’t communicate anything meaningful. The strategy workshop is short (90 minutes) and produces the brief that makes all subsequent design decisions defensible.
Can you rebrand an existing business rather than starting from scratch?
Yes, and we do this regularly. Rebrands require a slightly different process we spend more time auditing what’s working in the current identity before recommending what to change. Some rebrands preserve the core mark and update the system around it; others start fresh. We’ll recommend the right approach after the discovery session.
What file formats do we receive?
All logo marks in SVG, PNG (transparent), PDF, and EPS. Colour palette values in HEX, RGB, CMYK, and Pantone. Typography files or licence information. The Figma source file with all components. Brand guidelines PDF in print and screen resolution versions.
How many logo concepts do you present?
Three distinct directions, each with different strategic rationale. You select one direction for development. This is not a ‘pick your favourite’ exercise each concept is argued for on strategic grounds.
Do you design packaging, signage, or merchandise?
Not directly, but our brand guidelines are designed to make it easy for a print supplier, packaging designer, or signage company to apply the identity correctly without briefing us. We also offer brand application reviews if you want us to check work done by other suppliers.
What if we need branding and a website at the same time?
This is one of our most common project combinations. We run brand and web simultaneously — brand strategy in week one, identity in weeks two to four, web build starts once visual direction is approved. Everything launches cohesively, and you get the web build with a live brand system from day one.
- Get Started
Let's build a brand that compounds.
Tell us about your business, your market, and what your current brand does (or doesn’t) communicate. We’ll come back with a proposal and honest assessment of what’s needed.
- Brand strategy workshop included in every engagement
- Proposal within 48 hours
- All source files delivered no lock-in
- Two revision rounds on all work