Keyword Research
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content.
Optimization
The process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
Analysis
SEO analysis is the process of closely examining a website to gain a better understanding of how well the site has been optimized and what can be done to help the site improve.
Link Building
Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that determine the relevance of a page.
Competitor Keyword Research
You’ve probably got a list of keywords in mind that you’d like to rank for. These will be things like your products, services, or other topics covered on your website, and they’ll serve as excellent seed keywords for your study, so start there! You can use a keyword research tool to find out the average monthly search volume and similar keywords for those phrases. We’ll go over search volume in more detail in the following section, but it might help you figure out which variations of your keywords are the most popular with searchers during the discovery phase. Once you’ve entered your seed keywords into a keyword research tool, you’ll start to see more keywords, common inquiries, and content ideas that you might have overlooked otherwise.
Engage User, Improve ROI
When individuals recognise they want or need something, Expando can help your business contact these in-market shoppers swiftly and efficiently using paid SEM. Each search is an opportunity to influence your target customers’ decisions and preferences; let Expando assist you in positioning your company to make the sale and attract new clients online. Our digital agency is Google & Microsoft Ads Certified and adheres to Google Ads best practices. If you are dissatisfied with your existing SEM Agency, give Expando the opportunity to gain your business.
DELIGHTING OUR CLIENTS IS OUR MISSION.
Satisfying our client’s needs is our goal.
FAQs
Optimizing your website for SEM includes improving loading speed, mobile responsiveness, and making it more relevant. This includes creating valuable content, optimizing meta tags, improving navigation, and ensuring a positive user experience.
Keyword selection means choosing keywords that are relevant to your business, taking into account search volume, competition, and relevance to your service. It’s about researching terminology. Tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer can help with this process.
Google Ads Certification, courses on platforms like Coursera, Udemy, HubSpot, industry like Search Engine Land and Moz Blogs and forums provide valuable resources for learning SEM strategies.
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