CASE STUDY

Expect Miracles Surrogacy

Website for a Surrogacy Agency

Industry

Healthcare

Service

Website Development

Location

United States

Timeline

2025

Expando Built the website for Expect Miracles Surrogacy, supporting both intended parents and prospective surrogates through a sensitive, trust-led journey.

expect-miracle-surrogacy
2 Audiences

Parents & Surrogates

Dual Journeys

Clear Audience

Trust-Led

Supportive User

2025

Project Timeline

01

Client Overview

Expect Miracles Surrogacy

Industry : 3D Printing

Location : United States

Project Type : Website Development

Timeline : 2025

Expect Miracles Surrogacy is a US-based surrogacy agency supporting intended parents and surrogates through every stage of the surrogacy journey. Expando built the agency’s website, creating clear, reassuring entry points for both audiences.

02

the challenge

What Needed to Improve?

Serve two distinct audiences – intended parents and prospective surrogates
Communicate a sensitive, emotional service with warmth and clarity
Build trust for a high-consideration, deeply personal decision
Provide clear enquiry and application routes for both audiences
expect-miracle
03

our objectives

Build the Website – Launch a complete, professional agency website.
Serve Both Audiences – Give intended parents and surrogates their own clear journeys.
Build Trust – Present the agency as a supportive partner through the whole process.
Drive Enquiries – Make it easy for both audiences to take the next step.
04

our strategy

A structured website strategy focused on creating clear journeys for intended parents and prospective surrogates, building trust, and making the next steps easy to understand.

Discover

Audience Journeys & Agency Positioning

Plan

Dual-Audience Website Structure

Design

Warm & Reassuring Visual Direction

Build

Professional Surrogacy Website

Launch

Finalise & Publish Live Site
05

service delivered

Website Development

A complete website built around the agency’s service and audience journeys.

Dual-Audience Structure

Separate, clearly signposted paths for intended parents and prospective surrogates.

Conversion Design

Prominent calls to action positioned for both audiences on the homepage.

06

execution process

01

Discovery & Planning

Understand both audience journeys and the agency’s positioning.
02

Audience Structure

Create clear website paths for intended parents and prospective surrogates.
03

UI/UX Design

Develop a warm and reassuring visual direction appropriate to the subject matter.
04

Website Development

Build the website around the defined audience journeys.
05

Content Integration

Position clear calls to action for both audiences.
06

Testing & Launch

Finalise the website and publish the live experience.
07

THE RESULTS / KPIs

08

TOOLS & TECHNOLOGIES

elementor
wordpress
php
js-logo
09

client testimonial

Expando helped Expect Miracles Surrogacy build a professional website designed around the needs of intended parents and prospective surrogates. The website created clear audience journeys, reassuring messaging, and prominent calls to action, making it easier for visitors to understand the agency and take the next step.

Jon

Managing Director: Expect Miracle Surrogacy

10

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