CASE STUDY

Muscle Solution

Shopify Store for an Activewear & Loungewear Brand

Industry

Activewear / Apparel Ecommerce

Service

Shopify Store

Location

United States

Timeline

2024

Expando Built the Shopify store for Muscle Solution, an activewear brand and community built around inspiring and being inspired by others.

Shopify Store

Website Development

Men & Women

Collections

Active & Lounge

Ecommerce

Sale & Clearance

Client Overview

Muscle Solution

Industry : Activewear / Apparel Ecommerce

Location : United States

Website : musclesolution.net

Project Type : Shopify Store

Timeline : 2024

Muscle Solution is a US-based activewear brand – and, in the brand’s own words, a community of individuals who want to inspire and be inspired. Expando built the Shopify store supporting its full men’s, women’s and accessories ranges across multiple seasonal collections.

the challenge

What Needed to Improve?

Build a Shopify store supporting a large, multi-category apparel catalogue

Organise men’s and women’s ranges into clear, browsable navigation

Support multiple named collections across activewear and loungewear

Handle ongoing sale, clearance and promotional merchandising

Provide a smooth returns and exchange experience

our objectives

Build the Store – Launch a complete, conversion-ready Shopify store.

Structure the Catalogue – Organise Men, Women and Accessories into clear category trees.

Support Collections – Enable dedicated pages for each named collection.

Enable Merchandising – Support sale, clearance and promotional collection pages.

Support Post-Purchase – Integrate a self-service returns and exchange flow.

our strategy

A structured Shopify strategy focused on organising the product catalogue, simplifying navigation, supporting seasonal collections, and creating a smooth shopping experience.

Discover

Product Range & Customer Journey

Plan

Navigation & Collection Structure

Build

Shopify Store & Checkout

Merchandise

Collections & Promotional

Launch

Finalise & Publish Live Store

service delivered

Shopify Website Development

A complete Shopify store covering homepage, category, collection and product pages, and checkout.

Category Architecture

Men’s and Women’s ranges structured into Tops and Bottoms, with sub-categories for each garment type.

Collection Landing Pages

Dedicated pages for named collections across the Active and Lounge ranges.

Promotional Merchandising

Sale and clearance collection structures supporting tiered discounting.

execution process

Discovery & Planning

Review the product range, collection structure and customer journey.

Navigation Structure

Map Men, Women, Accessories and collection-based navigation.

Shopify Development

Build the store from homepage through product pages and checkout.

Collection & Merchandising

Set up collection pages, sale and clearance structures.

Testing & Launch

Finalise the store and prepare the live ecommerce experience.

THE RESULTS / KPIs

TOOLS & TECHNOLOGIES

client testimonial

Expando helped Muscle Solution build a complete Shopify store with clear product categories, dedicated collection pages, and promotional merchandising. The store created a smooth browsing experience across its activewear and loungewear ranges while supporting seasonal collections, sales, and clearance offers.