Shopify stores that
actually convert.
Custom Shopify development, CRO, and ecommerce strategy for DTC brands. Not just beautiful designs builds that are engineered to convert and fast enough to rank.
+90%
Revenue growth (Esfir Jewels)
3.1×
Conversion rate improvement
+90%
Revenue growth (Esfir Jewels)
3.1×
Conversion rate improvement
−38%
Customer acquisition cost
4.9★
Average client rating from 47 reviews
- Service overview
Shopify
& Ecommerce
from Expando.
+90%
Revenue post-launch
3.1×
CVR improvement
−38%
CAC reduction
90+
PageSpeed score target
Most Shopify agencies build stores that look good in screenshots. We build stores that make money. The difference is in what you optimise for: design awards or conversion rates, aesthetics or page speed, visual impact or mobile checkout completion. We optimise for the latter in every case, and the stores we build tend to outperform their competitors on every metric that matters to a DTC brand.
Expando is one of Pakistan’s most experienced Shopify development agencies, with completed projects for DTC brands in Pakistan, UAE, UK and USA. We’ve helped brands improve average revenue by 68% post-launch through a combination of performance engineering, conversion rate optimisation, and strategic product page design.
What’s included in every engagement
- Custom Shopify theme development or OS2.0 theme optimisation from an existing theme
- Product page CRO copy, imagery, trust signals, reviews integration, urgency elements
- Checkout optimisation payment gateway setup, abandoned cart recovery, post-purchase upsell
- App integration subscriptions (Recharge), loyalty (Smile), reviews (Okendo/Judge.me), bundles
- Mobile-first build engineering Core Web Vitals & PageSpeed 90+ as a hard requirement
- SEO foundations URL structure, schema markup, sitemap, canonical setup, meta structure
- Analytics & tracking GA4, Shopify Analytics, Meta Pixel, heat mapping (Hotjar/Microsoft Clarity)
- Post-launch support 60-day bug fix window and team CMS training included as standard
The Shopify ecosystem is full of themes and apps that create technical debt without delivering commercial return. We start every engagement with a conversion audit: what’s stopping customers from buying, and what’s making them leave? The build follows the answer to those questions not a template, not a trend, and not what looks good on a designer’s portfolio.
- How we work
Strategy first. Ship every fortnight.
Discover
01
Store audit & conversion analysis
We audit your existing store or competitor research, map the customer journey, identify conversion blockers, and brief the build around commercial outcomes — not just visual requirements.
Week 1
Design
02
Wireframes & UX decisions
High-fidelity wireframes for all key pages: home, collection, product, cart, checkout. Conversion rationale for every design decision documented and approved before development begins.
Week 2
Build
03
Development in Shopify's environment
Design, engineering, and media buying run in two-week sprints with a dedicated project manager. Slack channel, weekly Loom update, live results dashboard and ongoing progress.
Week 3-6
Expand
04
Go live & post-launch CRO
Staged launch with monitoring. First CRO sprint starts in week 2 post-launch: A/B tests on product pages, checkout, and homepage based on heat map and analytics data.
Week 7+
-Client words
Proof, not promises.
— FAQ
Questions
answered.
Not answered here? Email hello@expando.com.pk a real human will reply.
Do you build on Shopify Basic or Shopify Plus?
Both. Most of our DTC clients start on Shopify (Advanced) and migrate to Plus when they hit revenue milestones where Plus features (custom checkouts, B2B, automation) justify the cost. We’ll advise honestly on when the upgrade makes financial sense.
How long does a Shopify build take?
A standard DTC Shopify build takes 4–6 weeks from briefing to launch. Custom builds with complex app integrations or large product catalogues can take 8–10 weeks. We’ll give you an accurate timeline in the proposal after understanding your scope.
What if we already have a Shopify store that just needs improving?
CRO and performance optimisation of an existing store is one of our most popular engagements. We audit what you have, identify the highest-impact fixes (usually checkout, mobile UX, and page speed), and implement them in priority order. Many clients see significant revenue lift within 60 days.
Do you handle product photography or copywriting?
We handle copywriting for product pages and key landing pages as part of every Shopify build. Product photography is outside our scope, but we’ll brief your photographer to capture assets in the right formats and dimensions for the store we’re building.
Can you integrate with our existing systems?
Yes ERP, POS, loyalty programmes, email platforms (Klaviyo, Mailchimp), CRMs, and fulfilment systems. We’ll document all integrations in the technical brief and test them thoroughly before launch.
What ongoing support do you offer after launch?
60-day post-launch support is included as standard. After that, we offer monthly CRO retainers for brands that want to continue improving conversion rates through A/B testing, new feature development, and analytics-driven iteration.
- Start a project
Let's build a store that converts.
Tell us about your product, your current store situation, and your target revenue. We’ll come back with a proposal that’s specific to your business not a template.
- Free CRO audit for existing stores
- Proposal within 48 hours of briefing call
- 90-day support included post-launch
- No lock-in after initial build payment